Way back in the late 1980’s, the carpet industry was thrown of course with the sudden buyout craze that practically rendered more than 80% of the carpet manufacturers out of business that only left less than 12 key players in the market. One of these manufacturing companies is Shaw Carpets that has steadily gained impeccable reputation throughout its years of operation for premium grade carpet flooring systems. In fact, Shaw can take credit for the major turnabout change in the industry’s distribution channel that ultimately leads to a lower cost of all carpet brands in the market. Back then, there are only a select few retailers, leading to higher profit margins enjoyed by this retailers. Shaw saw this imbalance and sought to correct it by expanding the distribution channels that sparked competitions that ultimately forced retailers to lower down the selling prices in order to compete with their rivals.
This later earned Shaw a reputation of offering low-cost carpets because of its large bulk productions that lowered the overhead expenses. Mass production was the key to providing cheaper carpets while still maintaining the quality of the product. The company would load yarn on their tufting machines that would run the identical styles for several weeks. This later forced other manufacturing companies to lower down their prices in order to compete with inexpensive but high quality carpets offered by Shaw. Such initiative that proven to be quite profitable for the company in the long run since it helped them generate more interest and appeal to thousands of individuals who are hoping to have their own carpet system. Carpets are that time was at the very height of its popularity, interior decorators both for commercial and residential structures have extolled the innumerable advantages of carpets. Needless to say, Shaw Carpet system was riding on the crest of success in the carpet industry.
Among the company’s top sellers are the tufted broadloom carpeting systems. With the exceptional hit, Shaw was prompted to extends its product line to manufacturing rugs and other Shaw flooring products all throughout the United States and later engaged in the exporting trade to other key countries as well. Now, Shaw has around 70 manufacturing facilities strategically located in 32 different communities across seven states. The company also has its own distribution channels in 25 metropolitan locations in America.
While this might seem like a storybook success, in reality it was far from that. At that time it took extraordinary amounts of cunning, risk, foresight and hard work to pull it off. With the highly unstable market, Shaw could have easily faced failure since the industry was facing great odds. Now the company has an extensive home improvement product lines that includes: Couture by Sutton, Home Foundations, Shaw Ceramics, ShawMark Carpets, TrustMark, Shaw Laminates, Tuftex and Shaw Hardwoods.
As you might have gathered, one company’s fairytale success is another company’s defeat –a perfect model of Charles Darwin’s survival of the fittest in the corporate scenario, and truly a commendable feat that is a story worth telling. It’s a cutthroat industry, like any other industry out there. The fact that some companies who have operated for several decades, thrived and flourished definitely says a lot on their integrity and reputation of manufacturing quality products.
So the next time you shop for your own Shaw carpet, you will probably see it in more insightful eyes and with better appreciation of its rich history. Wouldn’t it be a more comforting thought that you are actually investing on a product that have been time tested and have continually evolved to adapt the ever changing demands and preference of consumers? Be assured you have the very best carpet if you chose Shaw.